3d modeling

CGTrader’s 3D modeling can help DTC brands stand out

ORLANDO, Fla., Aug. 02, 2022 (GLOBE NEWSWIRE) — As competition for consumers’ time and attention increases, brands are feverishly looking for ways to differentiate their products from a crowded e-commerce marketplace. In a recently published case study, CGTrader dives into their working relationship with supplement retailer Hello100 and how, through 3D, they complemented and enhanced Hello100’s presence in the Amazon marketplace.

Recent studies indicate that websites have 10 to 20 seconds to capture a user’s attention before they leave the site. 88% of Amazon shoppers cite clear product images as the most important part of the online shopping experience. As it began to explore the use of 3D images, Hello100 sought to make its products more visually appealing and, through its customer experience, to increase the credibility of the DTC brand. This proved to be a perfect match for CGTrader and its photorealistic 3D modeling and product visualization capabilities.

Through the use of its state-of-the-art platform, CGTrader has presented Hello100 with the ability to present its products in an attractive way that is superior to previously used images. With 3D, consumers have the ability to interact with the product; rotate the image in any direction and zoom in or out. The platform also enabled Hello100 to render 3D product images and provide consumers with clear visibility on their product labels, which is crucial for brands to comply with Amazon’s selling regulations, and the ability to quickly update labels in the future if needed.

The partnership between Hello100 and CGTrader began with CGTrader creating a 3D prototype for Hello100 to explore the potential of the system, with the possibility of increasing the creation of additional models when the time was right. Using CGTrader’s order-as-you-go platform, Hello100 were able to quickly create a free account on the CGTrader platform and place an order for the type of digital asset they needed in a fast and affordable way. . Ease of use has enabled Hello100 to provide its customers with superior visuals and shopping experience, improving their brand perception and engagement with the process.

Going forward, Hello100 will replace all of its photography with 3D product visuals. Integrating digital visualization will allow Hello100 to increase brand awareness and save money in the process by eliminating costly photo shoots of the past.

To learn more about CGTrader, please visit www.cgtrader.com.

About CGTrader

Founded in 2011, CGTrader is the world’s leading provider of 3D content. More than 500,000 clients worldwide, including more than 150 Fortune 500 companies, trust CGTrader to find and manage three-dimensional content. The company offers two main product lines: Marketplace, which brings together more than 5 million professional 3D designers, and ARsenal, the end-to-end 3D personalized content creation engine.

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