Most of the time, when it comes to photography or video of cars, beauty products, cosmetics and even shoes, they are made on a computer and not by a photographer. There are many reasons for this, but in this video, renowned product photographer and educator Karl Taylor discusses photography versus 3D CGI and the benefits of each.
The importance of knowing how to light a scene, the texture, the photographer’s compositional style, and the overall approach to putting together a scene for a photograph remains the most important aspect. Your camera is only a tool, even if it has become the computer.
Advantages of CGI
The model can be recycled
Once the product is modeled, it can be used in any environment, so there is no need for a client to hire a photographer every time. This saves time and money. The client does not need a photographer for every campaign.
He can show the impossible
There are effects that cannot be produced with photography. Splashing water, materials and gravity are not an issue in a simulated scene. There are also no issues with dust on Perspex surfaces, and any light stands you have set up in the scene can be hidden in the render.
Benefits of being a photographer
knowledge of light
It’s a very low-key aspect of photography, but it’s the most important part of product photography or video. Without it, the scene will not be usable, and the same applies when the product is simulated in a virtual 3D scene.
What do you think? Is it something that could one day replace product photography as we know it today?
Is this something you would like to learn? Let us know in the comments.